$100 instant noodles, are you serious?

Just saw this highly sought-after TTL TAIWAN HUADIAO CHICKEN INSTANT NOODLES 台酒花雕雞麵 (12pk) for sale on eBay, asking for $93.80 with 11 sold already! Although it is a 12 pack, the price tag feels stretchy. I wonder if any one will pay almost $100 for a pack of instant noodles.